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Mailchimp alternatives
Last updated July 1, 2026
Last reviewed July 1, 2026. Plans and prices change often; verify current details on each vendor’s site before deciding.
Why look for a Mailchimp alternative
Mailchimp is a capable all-in-one marketing platform, but two things send people looking for alternatives. First, it prices by the number of contacts you store, so your bill rises as your list grows, even for contacts you rarely email. Second, it sends from its own shared infrastructure rather than your domain.
What to look for in an alternative
- Pricing model: per contact, per subscriber, per email sent, or a revenue share. This drives your cost as you grow.
- Deliverability: does it send from shared infrastructure or from your own mailbox and domain?
- Scope: a focused newsletter tool, or a broad suite with SMS, CRM, and ads?
- Fit: does it match your stack, for example Microsoft 365?
The alternatives
1. SimpleNewsletter365 — best for Microsoft 365 teams
Sends newsletters from your own Microsoft 365 mailbox and domain over Microsoft Graph, with unlimited contacts on every plan and billing on emails sent. Free includes 10,000 sends per month. Best if you are on Microsoft 365 and want your newsletters to send as you, with pricing that does not scale with list size. Not a fit if you are not on Microsoft 365 or need a broad multi-channel suite.
2. Brevo — closest all-in-one, send-based pricing
Formerly Sendinblue. Bills on emails sent rather than contacts, with a free plan of 300 emails per day and storage for up to 100,000 contacts. Adds SMS, a CRM, automations, and transactional email. Best if you want a Mailchimp-style suite without contact-based pricing.
3. MailerLite — low-cost and easy
Priced by active subscriber count, with a free plan (250 subscribers and 2,500 emails per month as of mid-2026). Clean, easy to use, with automations, landing pages, and websites. Best for small businesses that want affordable, approachable email marketing.
4. Kit (formerly ConvertKit) — for creators
Priced by subscriber count with unlimited sends, and a free Newsletter plan up to 10,000 subscribers (with Kit branding). Strong visual automations and creator tooling. Best for creators building sequences and automations around a list.
5. Beehiiv — for growth and monetization
A newsletter platform that bundles a website, email, and monetization. Free up to 2,500 subscribers with unlimited sends, priced by subscriber count above that, and it takes no cut of paid-subscription revenue. Best for newsletter creators focused on growth and revenue.
6. Substack — for paid publishing
Free to publish with no subscriber or send limits; Substack instead takes 10% of your paid-subscription revenue (plus payment processing). Includes a discovery network. Best for individual writers monetizing through paid subscriptions, less so for business newsletters sent from your own domain.
At a glance
| Tool | Pricing model | Free tier | Sends from | Best for |
|---|---|---|---|---|
| SimpleNewsletter365 | Per email sent | 10,000 sends/mo, unlimited contacts | Your own Microsoft 365 mailbox | Microsoft 365 teams |
| Brevo | Per email sent | 300 emails/day | Its own infrastructure | All-in-one, multi-channel |
| MailerLite | Per subscriber | 250 subscribers | Its own infrastructure | Low-cost, easy |
| Kit | Per subscriber | Up to 10,000 subscribers | Its own infrastructure | Creators, automations |
| Beehiiv | Per subscriber | Up to 2,500 subscribers | Its own infrastructure | Growth and monetization |
| Substack | 10% of paid revenue | Unlimited (free publishing) | Its own platform | Paid publishing |
Recommendation by use case
- On Microsoft 365: SimpleNewsletter365, to send from your own mailbox and domain.
- Want an all-in-one suite without contact pricing: Brevo.
- Want the simplest low-cost tool: MailerLite.
- Creator with automations: Kit.
- Monetizing a newsletter: Beehiiv (flat fee) or Substack (revenue share).
Full head-to-head comparisons
- SimpleNewsletter365 vs Mailchimp
- SimpleNewsletter365 vs Brevo
- SimpleNewsletter365 vs MailerLite
- SimpleNewsletter365 vs Kit (ConvertKit)
- SimpleNewsletter365 vs beehiiv
- SimpleNewsletter365 vs Substack
- The best newsletter tool for Microsoft 365
Sources
- Mailchimp pricing
- Brevo pricing
- MailerLite pricing
- Kit pricing
- beehiiv pricing
- Substack
- SimpleNewsletter365 pricing
Frequently asked questions
What is the best Mailchimp alternative?
It depends on what you need. For Microsoft 365 teams, SimpleNewsletter365 sends from your own mailbox with unlimited contacts and send-based pricing. For an all-in-one suite, Brevo is close to Mailchimp. For low-cost general email, MailerLite is strong. For creators, Kit. For monetized publishing, Beehiiv or Substack.
Why do people look for a Mailchimp alternative?
The most common reasons are contact-based pricing that rises as your list grows even for contacts you rarely email, and wanting simpler, more predictable costs. Some also want to send from their own domain rather than shared infrastructure.
Which Mailchimp alternative is cheapest for a large list?
Tools that do not price by contact count are usually cheaper for large lists. SimpleNewsletter365 and Brevo bill on emails sent with large or unlimited contact storage, so a big list does not raise your bill on its own.